I was walking down my high street on the way to work this morning and it seems the Business Pages have come to our local area.
Before we started this campaign we did a quick straw poll of all the offices in our building asking whether they used phonebooks anymore. Only 3 out of our 8 corporate neighbours could even find phonebooks in their office. 2 out of the 3 that could find a secret stash of phonebooks, still had them in their original protective plastic and the other one had phonebooks dating back to 2005!
So no surprises then when, this morning, with a number of shop fronts doors still sporting their shiny new phonebooks one owner had sent theirs directly to the rubbish pile. No point taking it inside for that business! If that’s not a case for making phonebooks opt-out, I don’t know what is…
For many businesses: For one particular business: