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According to Scientific American, research from White pages in the U.S. notes that less than 16 percent of adults recycle their old or unwanted phone books. The company is sponsoring a “Ban the Phone Book“ initiative to encourage phone book “opt-in” delivery programs. The plans which require subscribers to request the books, are already appearing in areas such as Georgia, Ohio and Florida. Other areas do offer an opt-out system.

http://www.scientificamerican.com/blog/60-second-science/post.cfm?id=death-of-the-directory-when-was-the-2009-08-27

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