Posted by: katiegardner | September 2, 2009

White Pages supports opt-in campaign for phonebook delivery in the U.S

According to Scientific American, research from White pages in the U.S. notes that less than 16 percent of adults recycle their old or unwanted phone books. The company is sponsoring a Ban the Phone Book initiative to encourage phone book “opt-in” delivery programs. The plans which require subscribers to request the books, are already appearing in areas such as Georgia, Ohio and Florida. Other areas do offer an opt-out system.

http://www.scientificamerican.com/blog/60-second-science/post.cfm?id=death-of-the-directory-when-was-the-2009-08-27

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